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Nashville launches Adopt A Meter Campaign benefiting Homeless Outreach
First donation meters are being placed in Downtown Nashville
Nashville, Tenn. (Sept. 13, 2010) – Mayor Karl Dean today unveiled the first meter of the Adopt A Meter program, an awareness campaign that places specially marked donation meters throughout the city where people can deposit change that will benefit Nashville’s homeless outreach efforts.
“Homelessness is not a government issue. It’s not a nonprofit issue. Homelessness is a community issue. And when we all work together, we can reduce homelessness in our city,” Dean said. “Outreach workers are an important part of that equation. They build relationships with individuals and connect them to not only housing, but the services they need to permanently transition out of homelessness.”
Clifton Harris, executive director of The Key Alliance, said Nashville is joining cities such as Denver and San Francisco that have similar programs.
“Denver implemented its Adopt A Meter program in 2007 and generates more than $100,000 annually,” Harris said. “Nashville will start with 30 meters. Each meter is sponsored by a company or organization for $1,000 for one year.”
Southwest Airlines was the first sponsor of the Adopt A Meter program and offered to include an art piece created by their employee, artist Ken Smith, that will be attached to their meter.
"Southwest Airlines is a Company of people dedicated to doing the right thing,” Ana Schwager, Southwest’s community affairs and grassroots manager, said. “Investing in the Adopt A Meter program is one of our most meaningful community initiatives. We are thrilled to have Southwest Airlines' Nashville employee, Ken Smith, create this beautiful design as a tribute to Music City."
Public Works donated the first 30 meters and is helping to place them in the ground in locations with high foot traffic.
The Adopt A Meter program is an awareness campaign and fundraising strategy coordinated by the Key Alliance, an initiative of the Metropolitan Homelessness Commission that brings together nonprofit, faith-based, government, and for-profit organizations to create more low-income housing opportunities for the homeless.
“Nashville currently has 12 fulltime outreach workers to reach an estimated 4,000 individuals who are homeless on any given night,” Harris said. “Based on our last point-in-time count from last winter, we estimate that about 1,250 are chronically homeless.”
Proceeds from the Adopt A Meter program will help reach out to some of the most vulnerable chronically homeless individuals in Nashville and connect them with housing and needed services.
Donation meters in Nashville will be placed in prominent city locations.
The first Adopt A Meters will be located at:
- Bridgestone Arena;
- Hard Rock Café;
- Nashville Convention Center;
- Nashville Convention and Visitor’s Bureau;
- Nashville Public Square; and
- Metro Courthouse and City Hall at James Robertson Blvd.
Sponsors for these locations are John E. Mayfield Charitable Foundation; Kraft CPA's; First Bank Online; Bone McAllester Norton; and Sherwin Williams.
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